Six habits that turn campaigns into orders
Send to a segment, not to everyone
Recent buyers, lapsed customers or people who clicked last time. A relevant message to fewer people beats a generic one to all of them, and keeps complaints down.
Make the subject and preview text work together
The inbox shows both. Use the preheader to add the detail the subject leaves out, such as the offer or the deadline.
Write for the phone
Short paragraphs, a large button, products that are readable at phone width. Preview on mobile before every send.
One call to action
One button, one destination. Extra links compete with the action you want.
Give a reason to act now
A restock, a new arrival, a VIP window or a real deadline. See the last-chance and VIP early access templates.
Compare by rate, then repeat what worked
Compare click-through rate and conversion rate, not raw counts, because list sizes differ between campaigns.
How Tellnod helps each step
| Habit | In Tellnod |
|---|---|
| Segment | Describe the audience in words; check the count on the card |
| Subject and preview text | Shown exactly as the inbox shows them in the preview |
| Phone first | Desktop and mobile previews of every draft |
| Test | A test send to you before the confirmation card |
| Compare | Results card with delivered, opens, clicks, unsubscribes and bounces; orders within 7 days of a click once your store is connected; two campaigns compared by rate |
FAQ
What is a good conversion rate for a marketing email?
It varies widely by shop, list and offer, so the most useful benchmark is your own last campaign. Compare rates, not counts, and change one thing at a time.
How long after an email should I count orders?
Pick one window and keep it. Tellnod counts orders within 7 days of a click.